Considering Abrams' "McMusicTherapy McMarketing" article

A personal reflection

Autori

  • Kerry L. Hryniw Byers Music Therapy of London

Parole chiave:

Marketing, Ethics, Brian Abrams, Private practice, Commercial, Economic

Abstract

In 1990, I entered the profession of music therapy. Thirty years later, Abrams' article on "McMarketing" clarified and made sense of some of what I had been through in trying to build a music therapy practice. His ideas are worth contemplation.

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Pubblicato

2020-09-17

Come citare

Byers, K. L. H. (2020). Considering Abrams’ "McMusicTherapy McMarketing" article: A personal reflection. Voices: A World Forum for Music Therapy, 20(3), 5. Recuperato da https://voices.no/index.php/voices/article/view/3028

Fascicolo

V. 20 N. 3 (2020)

Sezione

Reflections on Practice

Licenza

Copyright (c) 2020 Kerry L. Hryniw Byers

Creative Commons License

TQuesto lavoro è fornito con la licenza Creative Commons Attribuzione 4.0 Internazionale.

Articles published prior to 2019 are subject to the following license, see: https://voices.no/index.php/voices/copyright