Considering Abrams' "McMusicTherapy McMarketing" article
A personal reflection
DOI:
https://doi.org/10.15845/voices.v20i3.3028Schlagworte:
Marketing, Ethics, Brian Abrams, Private practice, Commercial, EconomicAbstract
In 1990, I entered the profession of music therapy. Thirty years later, Abrams' article on "McMarketing" clarified and made sense of some of what I had been through in trying to build a music therapy practice. His ideas are worth contemplation.
Literaturhinweise
Abrams, B. (2014). McMusicTherapy McMarketing: Reflections upon the promotion of music therapy services in an increasingly commercial economic climate. Voices: A World Forum for Music Therapy, 14(2), https://doi.org/10.15845/voices.v14i2.776.
Bilger, K. (2017). Guidelines for the ethical promotion of music therapy. Canadian Association of Music Therapists. https://www.musictherapy.ca/wp-content/uploads/2018/09/Ethical-Promotion-of-MT-en.pdf.
CAMT. (2015). CAMT annual report 2014-2015. Canadian Association for Music Therapy. https://www.musictherapy.ca/wp-content/uploads/2016/07/ANNUALreport2014.pdf.
NAMT. (1989). Code of ethics. Music Therapy Perspectives, 5, 5-8.
Townsend, E. (Ed.). (1997). Enabling occupation: An occupational therapy perspective. Canadian Association of Occupational Therapists.
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