Considering Abrams' "McMusicTherapy McMarketing" article
A personal reflection
DOI:
https://doi.org/10.15845/voices.v20i3.3028Palabras clave:
Marketing, Ethics, Brian Abrams, Private practice, Commercial, EconomicResumen
In 1990, I entered the profession of music therapy. Thirty years later, Abrams' article on "McMarketing" clarified and made sense of some of what I had been through in trying to build a music therapy practice. His ideas are worth contemplation.
Citas
Abrams, B. (2014). McMusicTherapy McMarketing: Reflections upon the promotion of music therapy services in an increasingly commercial economic climate. Voices: A World Forum for Music Therapy, 14(2), https://doi.org/10.15845/voices.v14i2.776.
Bilger, K. (2017). Guidelines for the ethical promotion of music therapy. Canadian Association of Music Therapists. https://www.musictherapy.ca/wp-content/uploads/2018/09/Ethical-Promotion-of-MT-en.pdf.
CAMT. (2015). CAMT annual report 2014-2015. Canadian Association for Music Therapy. https://www.musictherapy.ca/wp-content/uploads/2016/07/ANNUALreport2014.pdf.
NAMT. (1989). Code of ethics. Music Therapy Perspectives, 5, 5-8.
Townsend, E. (Ed.). (1997). Enabling occupation: An occupational therapy perspective. Canadian Association of Occupational Therapists.
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Derechos de autor 2020 Kerry L. Hryniw Byers
Esta obra está bajo una licencia internacional Creative Commons Atribución 4.0.
Articles published prior to 2019 are subject to the following license, see: https://voices.no/index.php/voices/copyright
