Considering Abrams' "McMusicTherapy McMarketing" article


Brian Abrams
Private practice

How to Cite

Byers, K. (2020). Considering Abrams’ "McMusicTherapy McMarketing" article. Voices: A World Forum for Music Therapy, 20(3), 5. Retrieved from


In 1990, I entered the profession of music therapy. Thirty years later, Abrams' article on "McMarketing" clarified and made sense of some of what I had been through in trying to build a music therapy practice. His ideas are worth contemplation.


Copyright (c) 2020 Kerry L. Hryniw Byers

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Articles published prior to 2019 are subject to the following license, see:

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under the  Creative Commons Attribution License CC-BY 4.0 that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.

Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.


Bergen Open Access Publishing