Considering Abrams' "McMusicTherapy McMarketing" article

A personal reflection

Authors

  • Kerry L. Hryniw Byers Music Therapy of London

Keywords:

Marketing, Ethics, Brian Abrams, Private practice, Commercial, Economic

Abstract

In 1990, I entered the profession of music therapy. Thirty years later, Abrams' article on "McMarketing" clarified and made sense of some of what I had been through in trying to build a music therapy practice. His ideas are worth contemplation.

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Published

2020-09-17

How to Cite

Byers, K. L. H. (2020). Considering Abrams’ "McMusicTherapy McMarketing" article: A personal reflection. Voices: A World Forum for Music Therapy, 20(3), 5. Retrieved from https://voices.no/index.php/voices/article/view/3028

Issue

Vol. 20 No. 3 (2020)

Section

Reflections on Practice

License

Copyright (c) 2020 Kerry L. Hryniw Byers

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Articles published prior to 2019 are subject to the following license, see: https://voices.no/index.php/voices/copyright