TY - JOUR AU - Byers, Kerry L. Hryniw PY - 2020/09/17 Y2 - 2024/03/29 TI - Considering Abrams' "McMusicTherapy McMarketing" article: A personal reflection JF - Voices: A World Forum for Music Therapy JA - Voices VL - 20 IS - 3 SE - Reflections on Practice DO - UR - https://voices.no/index.php/voices/article/view/3028 SP - 5 AB - <p>In 1990, I entered the profession of music therapy. Thirty years later, Abrams' article on "McMarketing" clarified and made sense of some of what I had been through in trying to build a music therapy practice. His ideas are worth contemplation.</p> ER -